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Don’t drink and Dive
is back with a winter message for the nation
Did you know that 1 in 4 winter drownings involve alcohol?
As part of our commitment to responsible drinking, we’ve partnered with Royal Life Saving Society UK and Olympic diver (and knitter extraordinaire) Tom Daley to highlight the risks of drinking and entering the water.
To spread the message, we’ve launched a fab jumper with one clear reminder:
DON’T DRINK
AND DIVE
Shop the iconic Christmas jumper from Made with Love by Tom Daley today by clicking the link below
About Royal Life Saving Society UK
Since 1891, Royal Life Saving Society UK (RLSS UK) has been sharing its expertise in water safety, lifesaving, and lifeguarding to educate everyone to enjoy water safely. RLSS UK is the leading water safety education charity, committed to reducing the number of drowning deaths across the UK.
RLSS UK supports the availability of safe places to play and swim, ensuring competent lifeguard provision at indoor and outdoor venues across the UK. In addition, its work sees vital water safety education delivered across the UK.
Did you know…
More than 1 in 4 winter drownings involve alcohol.
73% of winter drownings occur inland, e.g. in rivers, and canals.
9 in 10 of winter drownings occur when the person didn’t intend to be in the water.
If you’ve been drinking alcohol, keep your fine self out of the water. Remember to always visit a lifeguarded venue and remember to follow the water safety code:
1
STOP AND THINK
If you’ve been sipping, don’t go dipping! If you’ve been drinking alcohol, stay away from the water. Plan a safe route home, away from water, before you head out.
2
STAY TOGETHER
Never get in the water or walk home alone after drinking alcohol: it’s way less fun, and far more dangerous.
3
CALL 999
In an emergency, call 999 immediately! Never enter the water to rescue someone else.
4
FLOAT
If you’re in trouble: stay calm, float on your back, and keep shouting for help! If you see anyone in trouble in the water, throw something in that floats to help them.
Shop the festive jumper today
Stay warm and make a difference this Christmas ❄️ Shop the iconic Christmas jumper from Made with Love by Tom Daley today. All proceeds goes directly to RLSS UK, supporting their amazing work. Hit the link below to get yours now and give back this holiday season.
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