Don’t drink and Dive

Featuring Tom Daley and The Royal Life Saving Society UK

Did you know that 1 in 4 drownings in the UK involve alcohol? As part of Malibu’s commitment to Responsible Drinking, we’ve teamed-up with the Royal Life Saving Society UK, and diver (and knitter extraordinaire) Tom Daley, to raise awareness about the risks associated with drinking and entering the water.

To launch this initiative, we’ve created a fab awareness campaign that includes an iconic line of knitted beachwear featuring a very important message:

DON’T DRINK
AND DIVE

The full collection is available for purchase on Made with Love by Tom Daley, with all proceeds supporting RLSS UK.

DON’T DRINK AND DIVE.

About the Royal Life Saving Society UK

Since 1891, the Royal Life Saving Society UK (RLSS UK) has been sharing its expertise in water safety, lifesaving, and lifeguarding to educate everyone to enjoy water safely. RLSS UK is the leading water safety education charity, committed to reducing the number of drowning deaths across the UK.

RLSS UK supports the availability of safe places to play and swim, ensuring competent lifeguard provision at indoor and outdoor venues across the UK. In addition, its work sees vital water safety education delivered across the UK.

Did you know…

Bottle Outline

1 in 4 (26%) drownings in the UK involve alcohol

One person a week drowns whilst under the influence of alcohol

Of those that drowned under the influence of alcohol, 1 in 4 drowned did so in the winter

Tom Daley Dont Drink and dive
DON’T DRINK AND DIVE.

If you’ve been drinking alcohol, keep your fineself out of the water. Remember to always visit a lifeguarded venue and remember to follow the water safety code:

1

STOP AND THINK

If you’ve been sipping, don’t go dipping! If you’ve been drinking alcohol, stay away from the water.

2

STAY TOGETHER

Never swim alone; it’s way less fun, and far more dangerous.

3

CALL 999

In an emergency, call 999 immediately! Don’t enter the water to rescue.

4

FLOAT

If you’re in trouble: stay calm, float on your back, and keep shouting for help! 

 

Shop our merchandise.
Tom Daley Dont Drink and dive
Tom Daley Dont Drink and dive
Tom Daley Dont Drink and dive
Shop our merchandise.

Made with love by Tom Daley

See the whole iconic collection of knitted beachwear here. Created in collaboration with Made with Love by Tom Daley. All proceeds go to RLSS UK to help them continue their amazing work.

Tom Daley Dont Drink and dive
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