COOKIE POLICY

Subject to your consent when required by applicable law, our website uses cookies and similar technologies (“cookies”).

This Cookies Policy (the “Policy“) describes how The Absolut Company AB, a corporation duly organized under the laws of Sweden, with its registered address at S-117 97 Stockholm, Sweden (visiting address: Marieviksgatan 19C S-117 43 Stockholm, Sweden) (“TAC” or “we“), is committed to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media, etc. (the “Digital Media“).

Before using our Digital Media, please read carefully this Cookie Policy (including the Privacy Policy). If you do not agree to this Cookies Policy or the Privacy Policy, do not use our Digital Media.

We reserve the right to make changes to this Cookies Policy or the Privacy Policy at any time. Such change should occur in a near future to take into account the e-Privacy Regulation provisions which is currently debated at the EU Parliament level and the recommendations of the data protection authorities.

We will notify you, by appropriate mean, of any material or substantive change in this Cookies Policy or in the Privacy Policy. You are also invited to regularly read this Cookies Policy or the Privacy Policy to make sure you are aware of any change and how your Personal Data may be used.

1. What is a cookie?

Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, the duration of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

2. Why do we use cookies?

We use cookies to make our Digital Media easier to use and to better tailor our Digital Media and our products to your interests and needs.

Cookies can do this because our Digital Media can read and write these files, enabling them to recognise you and remember important information that will make your use of our Digital Media more convenient (for example by remembering preference settings).

Cookies may also be used to help speed up your future activities and experience on our Digital Media. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Digital Media and to help us improve the structure and content of our Digital Media.

3. What are the different types of cookies we use?

The types of cookies that we may use can be either session or persistent, or first party or third party cookies.

Persistent cookies are used to save your login information and remember your settings for future logins to our Digital Media. A persistent cookie is a cookie stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the Digital Media that created it when you visit it again.
Session ID cookies are used to enable certain features of our Digital Media and services, to better understand how you interact with our Digital Media and to monitor aggregate usage and web traffic routing. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer allowing you to browse a website / application (for example) without having to log in to each page.
First party cookies are our own cookies, which we use to improve your experience. No third party has access to the information we collect through our own cookies.
Third party cookies are cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device on our behalf when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their privacy policies.

You will find below a list of the different types of cookies we use on our Digital Media. To the extent information collected through cookies constitutes Personal Data, the provisions in the Privacy Policy apply in addition to this Cookie Policy.

a. Essential Cookies

Essential cookies are first party cookies which are strictly necessary for our Digital Media to work and to use its services and features. Without these cookies, our Digital Media will not perform as smoothly for you as we would like it to and we may not be able to provide the Digital Media or certain services or features thereof you request.

We also use technical cookies which allow our Digital Media to remember choices you make (such as your user name, language or the region you are in) for customization and personalization purposes. These cookies do not gather any information about you that will be used for advertising purposes or to remember your browsing history on the internet.

Purpose	Tool	Cookie Name	Duration	Description
Website Delivery	Amazon Cloud	AWSALB; AWSALBCORS	7 days; 7 days	Used for load balacing by Amazon Web Services (with the SameSite property).
Website Delivery	Cloudflare	__cf_bm	30 minutes	Used to manage bot detection and differentiate between bots and real users.
Website Delivery	Cloudflare	__cfseq		Used to track the sequence of requests for advanced bot detection.
Website Delivery	Cloudflare	cf_clearance	30 minutes	Used to confirm that user passed a CAPTCHA challenge.
Legal Drinking Age Verification	Age Gate	ageGatePassedTimeStamp	30 days	Instructs to not show Age Gate if it has recently done so.
Cookie Consent	Evidon	_evidon_consent_cookie; _evidon_suppress_notification_cookie	1 year; 30 days	Remember the Cookie Consent selections the user made. Prevent Cookie Consent Popup for users who have opted out from Cookies.
Customer Product Reviews	Bazaarvoice	BVBRANDID	270 days	Instructs Bazaarvoice to show reviews for our products.
Newsletter Popup	Newsletter Signup Popup	hasViewedAutomaticSignUpPopUp	60 days	Instructs to not show newsletter popup if it has been closed recently.
Newsletter Popup	Sleeknote	_sn; _sn_m; _sn_n	1 year; 1 year; 1 year	Used for Sleeknote as a user identifier.
Newsletter Popup	Sleeknote	SNS; SNSUBSCRIBED	Session; 9 months	Used for Sleeknote to identify if user has opted in or out to newsletter.
Customer Data Platform	BlueConic	BCSessionID	Session	Used to store the consent choice of the user and creates a unique identifier for the BlueConic profile.

These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore they do not necessitate consent and you cannot opt-in or opt-out to their use.

b. Analytics Cookies

Our Digital Media may also use Google Analytics cookies. These third party cookies collect information about how you use and move around our Digital Media. For example, these will keep track of what pages are most visited, Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Digital Media, to track users’ movements around our Digital Media and to gather demographic information about our user base as a whole.

Our Digital Media use the following analytical cookies:

Consent Category	Purpose	Tool	Cookie Name	Duration	Description
Analytics	Web Analytics	Google Analytics	_ga; _gid	2 years; session	Distinguishes users on a domain (user identifier); distinguishes users for 24 hours (session identifier). These cookies work together to give us information about how people use our Digital Media.
Analytics	Web Analytics	Microsoft Clarity	_clck	1 year	Persists the Clarity User ID and preferences unique to that site.
Analytics	Web Analytics	Microsoft Clarity	_clsk	24 hours	Connects multiple page views by a user into a single session recording.
Analytics	Web Analytics	Microsoft Clarity	CLID	1 year	Identifies the first time Clarity saw this user on any site.
Analytics	Web Analytics	Microsoft Clarity	ANONCHK	10 minutes	Indicates whether the MUID is transferred to ANID, used for advertising.
Analytics	Web Analytics	Microsoft Clarity	MR	7 days	Indicates whether to refresh the MUID.
Analytics	Web Analytics	Microsoft Clarity	MUID	1 year	Identifies unique web browsers visiting Microsoft sites.
Analytics	Web Analytics	Microsoft Clarity	SM	Session length	Synchronizes the MUID across Microsoft domains.

To opt out of being tracked by Google Analytics cookies on all the websites you visit, go to http://tools.google.com/dlpage/gaoptout.

To opt-in or opt-out of being tracked only on this Website, use the Cookie Set Up Tool.

c. Marketing and profiling cookies

We work with third-party advertising companies to serve ads while you are visiting our Digital Media and permit these companies to place and access their own cookies on your device in the course of serving advertisements on our Digital Media. These companies may use information obtained through their cookie (which does not include your name, address, e-mail address or telephone number) about your visits to our and other websites/applications, in combination with non-personally identifiable information about your purchases and interests from other online sites in order to provide advertisements about goods and services of interest to you.

Our Digital Media uses the following advertising cookies:

Consent Category	Purpose	Tool	Cookie Name	Duration	Description	Privacy Policy
Marketing	Campaign Tracking	Google Conversion Linker	_gcl_au; _gcl_aw	90 days	Used to store and track conversions; to provide ad delivery or retargeting.	https://policies.google.com/privacy
Marketing	Retargeting	Google Ads	IDE	2 years	Used to customise ads on Google properties, like Google Search. For example, these cookies are used to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website.	https://policies.google.com/privacy
Marketing	Campaign Tracking, Retargeting	Facebook Marketing	_fbp; _fbc	90 days	Used to facilitate the sharing of content of our Digital Media on Facebook and show you targeted advertising. Also includes Facebook Click ID, from clicking an ad in Facebook.You can find more information on data processing by Facebook/Meta in the Facebook/Meta privacy policy.	Meta \| Privacy Center \| Manage your privacy on Facebook, Instagram and Messenger \| Facebook Privacy
Marketing	Campaign Tracking, Retargeting	Pinterest Ads	_pin_unauth; _pinterest_ct_ua;	1 year; 1 year	Used by Pinterest to track usage of their services. The user data collected via the Pinterest tag and transmitted to Pinterest Europe Limited is used by Pinterest to provide the functions of the service and for other Pinterest purposes. You can find more information about these purposes and about data processing by Pinterest in the Pinterest privacy policy.	Cookies \| Pinterest Policy
Marketing	Campaign Tracking, Retargeting	Snapchat	_sc_cspv; _scid; _scid_r	13 months; 1 year; 1 year	Used to analyze campaigns as well as to display content on Snapchat to our users specifically tailored to their interests.	Privacy Policy \| Snapchat Privacy
Marketing	Campaign Tracking, Retargeting	Twitter Ads	muc_ads; personalization_id	1 year; 1 year	This is a cookie that is set by twitter.com. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.	X Privacy Policy

To opt out of being tracked by BlueKai on all the websites you visit, go to http://www.bluekai.com/consumers.php#optout.

To opt out of being tracked by Google advertising cookies on all the websites you visit, go to http://tools.google.com/dlpage/gaoptout.

To opt out of being tracked by the Facebook Social Media Button and Twitter Social Media Button on all the websites you visit, go to the General Account Settings of your Facebook and Twitter accounts, locate and click the opt-out link.

To opt-in or opt-out of being tracked only on our Digital Media, use the Cookie Set Up Tool.

d. Additional features cookies

We also use additional features cookies in order to offer you an enhanced user experience on our Digital Media by adding content from third-party services in our Digital Media. For instance, by enriching our Digital Media with multimedia content while maintaining an optimal loading speed.

Please note that rejecting these cookies is likely to mean that our Digital Media will not operate properly and accordingly you will not be able to take full advantage of the Digital Media.

To opt-in or opt-out of being tracked only on our Digital Media, use the Cookie Set Up Tool.

4. How to control cookies on our Digital Media?

Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you expressly consent to them. In order to make your own choice, please use the link to the Cookie Set Up Tool which is also accessible from the Banner to consent/turn on or off non-essential cookies on our Digital Media, by clicking the relevant button as it will appear on the menu as follows:

You can also control how your browser uses cookies and your browser’s ‘Help’ function should be able to tell you how to do this. Please note that depending on the cookies you turn on or disable , you may not be able to login to your account, view content or use other features of our Digital Media and may find that parts of our Digital Media either do not function at all or behave unexpectedly.

5. How to contact us?

If you have any questions, comments, or concerns about our use of cookies please contact [email protected]

Last Update: December 2024