MALIBU INITIATIVES

THE SUNSHINE STORY OF MALIBU BEGAN IN LONDON IN 1978, AND OVER 40 YEARS LATER, MALIBU IS ONE OF THE WORLD’S LEADING FLAVOURED SPIRITS BRANDS.

At Malibu, we’re more than just a key ingredient in iconic cocktails like the Malibu Piña Colada and Malibu Daquiri. With coconuts at our core, we support organisations that have the goal of improving the livelihoods of coconut farmers and their families in the Philippines. Through demo farms and smarter farming practices, they have helped famers diversify their income, increasing annual earnings by 15% and annual farm yields by 20% for 500 farmers up until 2025.

Read below to find out more about The Coconut Commitment.

A COCONUT COMMITMENT

IT’S NO SECRET THAT MALIBU AND COCONUTS GO HAND IN HAND. AFTER ALL, IT’S THE KEY FLAVOUR IN OUR MALIBU COCONUT LIQUEUR.

What you may not know is that some of the coconuts we use are sourced from local farming communities in the Philippines.

Why the Philippines?

The Philippines is the second largest producer of coconuts in the world, and these crops are an important part of local agriculture and a vital source of income for the farmers and their families. But, the industry here is facing many challenges.

SO, WHAT’S THE ISSUE?

While it’s fair to say that coconuts are plentiful, since they do grow on trees, farming them is not so easy. Certain sociological and climate issues have negatively impacted coconut yields in the Philippines over the past several years.

On top of that, the lack of funds and limited use of modern farming techniques has led to harvesting and growing inefficiency, which negatively impacts the income of our local farming communities.

WHAT ARE WE DOING ABOUT IT?

To help make a change, we’ve partnered up with experts that have put into place some key initiatives to improve the income and livelihoods of up to 500 coconut farmers in the Philippines.

HOW WILL THIS HAPPEN?

One of the ways we’re doing this is to help increase their annual yield by 20% on average by:

Enabling farmers to get access to better-yielding coconuts.
Increasing the number of coconut trees per square metre.
Diversifying their crops to give additional income streams and improve soil health.
Providing education on smarter farming techniques.

WHICH PARTNERS AND WHY?

We’re not doing this alone. We’ve teamed up with several experts to help make this goal a reality within the timeframe.

Farm Sustainability Assessment — SAI Platform is a tool that helps drive on-farm sustainability and progress.

GIZ is a German global service provider in international cooperation for sustainable development and education.

Franklin Baker is a local coconut processor in the Philippines.

Symrise is Malibu’s signature flavour provider with a focus on efficient sourcing of raw materials.

By supporting these partners, we are providing much-needed education and training to help the farmers adapt their farming practices for positive impact and greater yields.

Through small but meaningful changes, we’re also helping improve the livelihoods and income streams of local coconut farming communities. It’s part of our Coconut Commitment, and a journey we’re proud to be on.

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