How did the partnership come about?

We began initial conversations about a year ago, but the partnership really took shape when a group of Malibu mixologists visited Oatly’s HQ to experiment with mixing Malibu and Oatly products together. There were a lot of delicious options, but the Piña Oatlada soft serve was a real stand out and felt like a fresh and unique way to kick our collaboration off.

What is the Pina Oatlada?

The Pina Oatlada is a piña colada-flavoured dairy-free soft serve ice cream. It delivers the cold, creamy texture of soft serve ice cream but made with delicious oats!

Does the Pina Oatlada soft serve contain alcohol? What is the ABV%?

The Piña Oatlada contains Malibu, the white rum-based coconut spirit, and has an ABV of 1.5%.

Will a non-alcoholic soft serve be available?

Yes, in some locations we will also offer a non-alcoholic soft serve option. Find out more here.

How can I taste the Pina Oatlada?

Malibu and Oatly are opening an exclusive clubhouse in London’s trendy Shoreditch district – Paradise Arches. From Friday 12th July to Friday 2nd August. 83 Rivington Street, EC2A 3AY. And there’ll also be activations across Europe. Oatly is taking the Piña Oatlada soft serve on tour this summer including festivals such as All Points East and Forwards where it will be available for free while supplies last for those aged 18 years and over. For more information and a full breakdown of the range of ticketed acts and events on offer visit oatly.com/things-we-do/brainwashing/malibu or follow us on social media @oatly and @maliburumuk.

Do you need tickets for the pop up?

The evening events are ticketed events but there will be a ticket office onsite for walk-ins. However, we strongly recommend getting your ticket in advance so not to miss out. The day events are walk-in.

Is this a limited-time collaboration? How long is it running?

Yes, this is a limited time campaign running through the summer.

How was the Pina Oatlada soft serve flavour created?

From the beginning, we knew we wanted to create a lower ABV product that resembled a Piña Colada flavour – or as we call it, Piña Oatlada. Much like a mixologist, Oatly’s innovation team conducted functionality and sensory tests combining Malibu with our existing Oatly soft serve mix to deliver just the right delicious creamy soft serve profile with a hint of Malibu white rum-based coconut spirit. We then garnish it with pineapple sauce and coconut flakes to really bring the tropical vibe to life.

Is the Pina Oatlada flavour soft serve dairy free?

Yes, the Pina Oatlada is dairy-free.

introducing

Malibu X Oatly

Launching a taste sensation the world never imagined

Say hello to the

Piña Oatlada soft serve text in orange bold font

A unique Piña Colada flavoured, dairy-free soft serve with alcohol! Oh yeah!

Malibu and Oatly have teamed up to bring you a sensational ice cream for adults that’s simply oat-standing!

Imagine the classic taste of a Piña Colada blended with creamy Oatly soft serve. It’s bound to be the “taste of summer”, right?

Dive into the refreshing flavours of Piña Oatlada and experience a summer indulgence like no other.

Lick responsibly. Lick responsibly.

A collab no one asked for… but everyone needs

Malibu and Oatly, the world’s original and largest oat drink company, have joined forces to redefine the taste of summer. This inevitable collaboration comes about as new research shows that nearly half of all UK adults admit they’re struggling with being a grown up¹. And even more wish they had more time to escape the obligations of everyday adult life. Even for an hour-long vacay. Put your hands up if that’s you!

Malibu has always been about bringing out the spirit of summer and enabling good times. Something everyone is in serious need of right now. While Oatly is always searching for new and unexpected ways for people to experience the glory of oats. Our delicious new Piña Oatlada combines the two great tasting brands to create the ultimate taste of the season. Making it the perfect way to unplug and enjoy the summer.

We always say everyone should Do Whatever Tastes Good. And this one tastes un-frikken-believable. Just be sure to Lick Responsibly! 🍦

¹Gallup

A bearded man with shoulder-length brown hair and sunglasses relaxes in a sun chair on a sunny terrace, wearing an orange patterned robe, red trousers and yellow slippers. He holds a creamy Malibu cocktail topped with whipped cream and pineapple. A Malibu-branded cooler, bamboo side table and lush greenery complete the colourful, retro-inspired poolside setting.

A close-up of a tropical poolside scene featuring a vintage-style electric fan, orange sunscreen bottle and red accessories on a round glass-top bamboo table. A hand wearing turquoise bracelets holds a creamy Malibu cocktail topped with whipped cream and pineapple, beside a bright yellow sun lounger in the sunshine.

An older man in an orange shirt and sunglasses relaxes on a yellow sun lounger by the pool, holding a tropical Malibu cocktail and a small handheld fan.

And that’s not all…

Paradise Arches

To mark the launch of the brand collaboration Malibu and Oatly are opening Paradise Arches; an exclusive pop-up clubhouse in east London’s Shoreditch – serving limited edition Piña Oatlada soft serve ice cream and collab-inspired cocktails against the backdrop of some of the biggest names in nightlife.

Find out more

Opening in Shoreditch from Friday 12th July to Friday 2nd August, Paradise Arches will serve as the ultimate summer-escape destination. Playing host to an array of free and ticketed events, from world-famous DJ sets, drag bingo, group karaoke, supper clubs and much, much more. Here, you’ll also have the chance to enjoy delicious Malibu X Oatly-inspired cocktails, light bites, and a complementary Piña Oatlada soft serve (1.5%ABV) – while they last, of course!

Paradise Arches kicks off a series of exciting activations across Europe to celebrate this awesome collaboration. The Piña Oatlada aims to bring a touch of tropical paradise to each venue it appears at, offering an unmissable moment of escape from the daily grind to adults everywhere.